All Tealive outlets n Malaysia will now provide safe refuge for children seeking emergency help under the TraqKid programme.
Co-founder and CEO of Knightsbridge Resources Simon Chin said: “Under this partnership, we have trained Tealive staff on how to handle a lost TraqKid child to ensure an efficient and calm response so parents can be rest assured that their children will be attended to appropriately in case they needed emergency help.”
Founder and CEO of Loob Holding Sdn Bhd Bryan Loo said in a statement Tealive is happy to provide a trusted temporary shelter for TraqKid before they get reunited with their parents, as an average of four children had been reported missing each day.
“As a parent myself, I can understand the anguish that parents go through when their child goes missing. Actually, if a child was to lose sight of his or her parents, it can be a traumatic experience both for the child and the parent.
“At Tealive, customers are at the heart of our business. Each and every one of them is precious. Yes, even the children! Which is why it only felt right when we partnered TraqKid to turn Tealive outlets into SafeHubs for children in Malaysia,” Loo said.
“We are eager and willing to help out TraqKid children as Tealive stores are in the most visible locations. We have stores on busy streets, in shopping malls, at petrol stations and within transit points like MRT and LRT and around bus stations.
“Of course, we hope that no child gets lost but in case one does, all the child has to do is to go to the nearest Tealive store and identify himself or herself to our staff as a TraqKid child and wait there for help.
“We will contact the TraqKid response centre and activate the system for responders to come.”
TraqKid, launched in 2017 by Knightsbridge Resources Sdn Bhd, uses location tracking technology to help parents monitor the whereabouts of their children. It runs a 24/7 emergency call centre for parents and children to seek help.
Former Inspector-General of Police Tan Sri Musa Hassan is currently chairman of the TraqKid Advisory Board and the company works closely with the law enforcement agencies and the Community Policing Malaysia volunteer force.
TraqKid has a wide network of 200,000 active responders and ad hoc volunteers, all of whom have been specifically trained for this duty. They are on call 24 hours a day, seven days a week with the TraqKid centre.
TraqKid is a subscription-based kid safety mobile application with 200,000 responders in Malaysia who will provide emergency assistance to any child in distress and unable to locate their parents or guardians. It comes with personal accident insurance underwritten by Allianz General Insurance Company (Malaysia) Bhd.