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It is our responsibility to make the world a better place.


By nature of business, we serve up to hundred of millions of customers every year. Therefore we believe we play a big part in the lives of many in the communities.

At Loob, we believe in…

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WE BELIEVE the spirit of entrepreneurialism – the willingness to take the leap of faith and the relentless pursuit of goals – is indispensable in effecting change, big or small, we want to see in the world. We are fiercely passionate in instilling this spirit in the youths of today to realise their full potential and be the leaders/changemakers of tomorrow.

WE BELIEVE in bringing joy to the local communities that we are a part of. There is no simpler pleasure than eating and drinking with our loved ones. However, there are some who aren’t as fortunate as you and I. As an F&B group, we are uniquely positioned to bring joy to those less fortunate through the enjoyment of sharing a meal with each other and forging a stronger sense of community.

WE BELIEVE that we only have one home – Earth. We are committed to taking positive steps to improve our Group’s environmental impact and build an environmentally sustainable business that will last for generations to come. We hope to lead by example on this front and inspire our industry peers, suppliers, and customers to operate and live sustainably.

Our Past Initiatives