TOP homegrown lifestyle tea brand Tealive continues to expand its footprint internationally after another successful opening of its first outlet in Mauritius, the brand’s eighth international market, through a franchise agreement with local conglomerate Edendale Group.
The store at Curepipe, just outside the capital of Port Louis, opened to long lines of eager Mauritians who could not wait to get a taste of South-East Asia’s most popular bubble tea.
Loob Holding Sdn Bhd founder and CEO Bryan Loo said the successful entry into Mauritius was the result of consistent efforts by Edendale, a leading importer of Malaysian goods.
“Our focus has always been on South-East Asia, but Edendale approached us as they are familiar with Tealive in Malaysia. After several meetings, we’re convinced that Edendale has the resources, expertise and passion to spread the love of tea into Mauritius, and we’re happy to sign them on as the master franchisee for Mauritius,” he said.
Loo added that the franchisee plans to open five stores in two years in this Indian Ocean island nation, as Edendale — which has divisions operating across food and beverage, fast-moving consumer goods, distribution of rubber products, and provision of accounting and legal service — has an impressive track record of 10 years in quick-service restaurants.
“We’re indeed humbled by the tremendous response from Mauritians to our first store and we hope to spread the modern tea lifestyle over there. We will stay true to our brand promise of ‘Always More Than Tea’ to delight our tea-lovers everywhere,” he added.
Asked if Tealive intends to penetrate Africa further, Loo said there are currently no plans yet.
“We’ll take it one step at a time. Our focus is still in our region, but Loob is always open to opportunities,” he quipped.
Brewing in the Malaysian market since February 2017, Tealive has now bubbled into the largest lifestyle tea brand in South-East Asia.
Today, it serves over five million consumers per month with over 750 outlets in Malaysia, Australia, Brunei, Myanmar, the Philippines, the UK, Vietnam, Cambodia and Mauritius.
Source: The Malaysian Reserve