meet the executive team
Hear what our team has to say!
Bryan Loo, CEO
“LOOB is what it is today thanks to my fellow LOOBies. We take on challenges with determination in our eyes and passion in our hearts. Together, we bring out the tea in team.”
As LOOB’s chief mastermind, Bryan Loo is the very paragon of ‘looking outside the box’. No idea is too crazy for Bryan. It’s no surprise that his life motto is “think big, start small, scale fast.”
Loo Chee Leng
“At LOOB, we run an honest business, and we uphold integrity and transparency wherever we go. We believe that is how respect is earned.”
With over 10 years’ experience in the corporate world, Chee Leng is the numbers guru who helped turn Bryan’s dream into reality. She continues to inject newness into the world of F&B.
“When we first started, our mission was to grow our brand within Malaysia. Fast-forward to the present, our flagship brand is now in three continents. As someone with humble beginnings, I am proud to be a part of this team."
With seven years’ experience in the retail segment, Bryan is the ‘go-to-guy’ whenever anyone in the team needs advice. His outgoing personality and boundless energy propel LOOB’s vision to the next level.
Mei Ling Toh
“We have achieved exemplary growth in the past financial years. We strive towards continued sustainable growth while keeping the interests of our key stakeholders at the top of our minds.”
With over 17 years of accounting and finance experience, Mei Ling always has a finger on the financial pulse of the group.
“We are a proud partner of Loob, a fast-growing company run by a young and dynamic team. Loob has grown into a household name for beverages in Malaysia and, together with the management, we are confident of building a strong ASEAN presence.”
With over six years of experience in finance and portfolio management at Creador, Livia serves as a strategic advisor on the Board of Loob to help navigate and spur further expansion and growth.