meet the executive team
Bryan Loo
CEO
Chee Leng Loo
COO
Bryan Yeow
Director of International Business
Muhammad Syamil
Group Human Resources Director
Livia Chan
Director
Hear what our team has to say!
Bryan Loo, CEO
“LOOB is what it is today thanks to my fellow LOOBies. We take on challenges with determination in our eyes and passion in our hearts. Together, we bring out the tea in team.”
As LOOB’s chief mastermind, Bryan Loo is the very paragon of ‘looking outside the box’. No idea is too crazy for Bryan. It’s no surprise that his life motto is “think big, start small, scale fast.”
Loo Chee Leng
“At LOOB, we run an honest business, and we uphold integrity and transparency wherever we go. We believe that is how respect is earned.”
With over 10 years’ experience in the corporate world, Chee Leng is the numbers guru who helped turn Bryan’s dream into reality. She continues to inject newness into the world of F&B.
Bryan Yeow
“When we first started, our mission was to grow our brand within Malaysia. Fast-forward to the present, our flagship brand is now in three continents. As someone with humble beginnings, I am proud to be a part of this team."
With seven years’ experience in the retail segment, Bryan is the ‘go-to-guy’ whenever anyone in the team needs advice. His outgoing personality and boundless energy propel LOOB’s vision to the next level.
Muhammad Syamil
“Transitioning from managing a mature workforce to one of a much younger generation in LOOB is refreshing and fulfilling when we see them grow.”
Syamil is a seasoned HR professional with 34 years of people experience cutting across diverse industries.
Livia Chan
“We are a proud partner of Loob, a fast-growing company run by a young and dynamic team. Loob has grown into a household name for beverages in Malaysia and, together with the management, we are confident of building a strong ASEAN presence.”
With over six years of experience in finance and portfolio management at Creador, Livia serves as a strategic advisor on the Board of Loob to help navigate and spur further expansion and growth.