Kuala Lumpur, March 30 – The quick “service” food and beverage specialist Loob Holding Sdn Bhd is one of the few young and dynamic companies which support the start-up eco-system in Malaysia as evident from its latest collaboration with mobile apps GoGet and Moola.
Chief executive officer Bryan Loo said that Loob Holding had always maintained a corporate policy of encouraging technology start-ups and nurturing youthful entrepreneurs.
“In our own business segment, we want to grow our footprint in the region through businesses that focus on fast-moving product which are automated in small format yet highly scalable. That has been our thrust in the six years of our corporate journey thus far,” he said.
Loo disclosed that when its home-grown brand, Tealive, considered a promotional campaign one month after its Feb 18 launch, the team focused on collaborating with young start-up Malaysian ventures like them.
Tealive kicked off the campaign with GoGet, a Malaysian technology platform that connects people's everyday requests with publicly-sourced fulfilment. This collaboration has seen GoGet delivering over 1,000 Tealive drinks to selected corporate offices and media houses.
The overwhelming response convinced Tealive to introduce a “Teabreak Takeover”Facebook campaign where anyone can post a picture of themselves enjoying tea or declaring their “love of tea”. Ten lucky winners will get aGoGet Tealive hamper of 50 cups each to share with their colleagues.
Tealive’s next campaign, set to roll out on April 1, is even more exciting as it teamed up with Moola cars, a platform by Laputa Ventures that merges traditional advertising with digital advertising by offerings brands with a tangible solution that provides data, driver engagement, and targeted locations for both niche and mass market.
This campaign involved Tealive offering its RM6.50 drinks at only RM1 each on April 1 to anyone who shows a picture of a “No. 1” Moola car in Tealive livery on that day. The campaign continues from April 2-30 for pictures with the car numbers that match the day of the month to be eligible for a “1-for-1” Tealive drink offer.
“This is exciting for Tealive customers as they can snap pictures of any of the cars and keep them until the relevant day to claim their ‘1-for-1’ drinks. People can snap a picture of, say, car No. 5 and then wait until April 5 to claim. Or, car No. 1 and car No. 8 to claim on April 18 by showing both photos.
“If you snap photos of car No. 2 and car No. 5 today, you can keep them to claim it on April 25. People are also able to forward the pictures to their friends to spread the cheer,” Loo quipped. The 50 cars are already on the road now – 30 in the Klang Valley and 11 each in Penang and Johor Baru.
Moola handled the production of the livery on the cars, driver selection and route optimization while Tealive’s tea ‘passionaries’ prepare to fulfill order from the crowds.
“We welcome all like-minded start-ups who believe in out-of-the-box solutions to make Malaysia more exciting and fun. Feel free to connect with us with fresh ideas.
“After all, Loob stands for ‘Looking Out Of Box’ – to think and act differently from what’s already in the market.
“We will continue to do that as we continue our growth story in the region, beginning with Vietnam in July,” he added.
Source: Malaysian Business