KUCHING: The success of Malaysian homegrown brand Tealive is inspirational as the state and country rebuild its economy post-pandemic.
“The brand has seized the opportunity to introduce bubble tea home-kits during the very first pandemic lockdown last year.
“They have gone on to win numerous awards at national and international levels in e-commerce, human resource development, on-ground and on-line marketing,” said Domestic Trade and Consumer Affairs (KPDNHEP) Minister Dato Sri Alexander Nanta Linggi at the launching of Tealive's first drive-thru in East Malaysia at Northbank here yesterday.
“As a Malaysian, I'm glad we have a Malaysian brand that is flying our Jalur Gemilang proudly in many countries, not only in Asean region but also in Europe and Australia.”
He added that Tealive has done very well in Sarawak since its launch in 2017, promoting domestic trade and commerce which augurs well for the Sarawak economy and indicative of the strong recovery to get out of the pandemic.
He congratulated Ibraco Bhd for attracting Tealive to set up such a big outlet in its development Northbank here.
Loob Holding Sdn Bhd founder and chief executive officer Bryan Loo said the new drive-thru is its 10th in Malaysia while Tealive Northbank is its 12th outlet in Sarawak.
“We will open one more outlet here before the year ends.”
He added that Tealive is the leading lifestyle tea brand in Asean region at diverse locations in various store formats from large stand-alone drive-thru to kiosks, shoplots as well as in shopping malls and office complexes.
With 670 outlets currently, Tealive 700 outlets by year-end will be accessible to consumers wherever they are, he added.
Also present at the launching were Ibraco Bhd group managing director Datuk Chew
Chiaw Han, joint-venture partner for Tealive in Sarawak Anthony Chan and Llao Llao Yogurt master franchisee in Malaysia Tan Kai Young.
Source: The Borneo Post