SOUTHEAST Asia’s top lifestyle tea brand Tealive now gets served in LifeAfter, the leading open-world doomsday survival game, to re-vitalise the players’ stats and give them special abilities.
In a first-ever such tripartite collaboration, the boba-themed drinks and a new Mix-Eats combo are delivered by foodpanda, the region’s dominant app.
As the gaming world morphs into reality, this tie-up also rewards LifeAfter fans with special promo-codes at real-life Tealive outlets exclusively on foodpanda platform.
“Tealive has always been about spreading the love of tea to the world. So, this is an exciting extension into the realm of online gaming and we’re happy that we get the opportunity to serve LifeAfter players both online and offline,” said Loob Holding founder and CEO Bryan Loo when announcing this collaboration.
Loo said foodpanda not only delivered the Tealive drinks and Mix-Eats in the game but also the exclusive combo in real-life to all Tealive customers.
Starting Nov 11, LifeAfter players will see their favourite Tealive signature drinks recreated as consumables that recover players’ stats and give them special abilities.
As a special non-player character (NPC), foodpanda will be seen putting on the iconic pink uniform and delivery box to supply Tealive items to players as they continue their lives in the post-apocalyptic game world.
To add excitement to players offline experience as well, Tealive together with LifeAfter has also launched Tealive x LifeAfter Combos that will be offered exclusively on foodpanda from Nov 11-Dec 31.
The limited time two Mix-Eats combos are popcorn chicken with potato wedges and chicken roll with potato wedges that come with two sauce options, cheese sauce or spicy Korean sauce. Each of the combo comes with a selected Tealive drink.
In addition to this special occasion, players can stand a chance to win vouchers. Players just have to log in to https://www.lifeafter.game/tealive_foodpanda/ using their Facebook account to play and win LifeAfter gift codes and Tealive x foodpanda vouchers.
Activities in the game include painting the street walls with Tealive spray and taking virtual photos at Tealive vending machines in the game. – Nov 9, 2021
Source: Focus Malaysia