Tealive deploys Lifebuoy sanitizers for added customer safety during pandemic

Leading regional lifestyle tea brand Tealive has begun deploying Lifebuoy hand sanitizers across all Malaysian outlets, including 200 with automatic dispensers, to ensure customer safety in collaboration with Unilever Food Solutions.


In a joint announcement, Loob Holding Sdn Bhd founder and CEO Bryan Loo said Tealive picked Lifebuoy for its quality and strong track record in the hand hygiene business.

“At Tealive, it’s all about the entire customer experience which begins even before they step into our store. We want to make them feel comfortable and safe, even in this pandemic era. Customers have been able to order and pay online before they arrive. Even those who come without pre-ordering can contactlessly order and pay at our store fronts before entering.

“We have been providing hand sanitizers from last year and we challenge ourselves to make our customers feel even more assured of their personal safety.

“So we decided to ‘join hands’ with Lifebuoy, the world’s best-selling anti-germ soap brand with over 120 years track record. Unilever Food Services has assured us of top quality product and service so that together, we create a safer and more pleasant environment for our staff, delivery partners and customers,” Loo said.

Frederick Tan, Head of Sales for Chain & CPU OEM of Unilever Food Solutions, said the current pandemic had made it even more crucial for the food industry to protect workers and customers and to strengthen food hygiene and sanitization practices.

“Apart from our collaboration with partners in the food and beverage industry to curate exciting menus, Unilever Food Solutions has always prioritised food safety and ingredients handling with our partners’ back-of-house. With that said, it is ever more pertinent today to strengthen hygiene and sanitization practices outside the kitchen. Thus, we are pleased that by partnering with Tealive, and in providing our hand sanitizers, Lifebuoy is able to support them in helping to curb the spread of COVID-19 and to ensure a safer environment for their customers, staff and delivery partners,” Tan said.

He added, “While we recognise that it is everyone’s collective responsibility to ensure that we comply with SOPs and support each other in this new normal, we would like to also extend our gratitude to our healthcare workers and public servants, who through their incredible efforts are going above and beyond the call of duty each day to keep our communities safe. Lifebuoy is committed towards saving lives by helping people stay one step ahead of infections, and through this initiative and future initiatives, we look forward to supporting more businesses in weathering this COVID-19 pandemic.”

Through the Unilever Sustainable Living Plan (USLP), Lifebuoy set itself the ambitious target of improving the hand hygiene practices of more than 1 billion people by 2020, a milestone which it surpassed back in 2019. Championing hand hygiene for over a decade by running the world’s largest behaviour-change programme, Lifebuoy started advocating for greater emphasis on hand hygiene education since the deadly pandemic began.

Lenny Chuah, Beauty Personal Care Marketing Director of Unilever Malaysia-Singapore, reiterated Lifebuoy’s commitment through the years in safeguarding the health and safety of Malaysians, by constantly advocating and providing hand hygiene education to the public across all ages.

“We have frequently collaborated with various organisations such as the Ministry of Health Malaysia, and successfully executed some of the country’s largest hand-hygiene awareness campaigns. Some of our campaigns include visiting schools, educating pre-school and primary school children, as well as adolescents in the proper practice of maintaining hand hygiene. The objective is to ensure that the children and adolescents are aware of the importance of hand hygiene, and the role it plays to prevent the spread of infectious diseases, such as hand-foot-and-mouth disease (HFMD),” Chuah said.

“With the COVID-19 pandemic still at a worrying stage, the importance of hand hygiene is more significant than it has ever been. We are both grateful and excited about this collaboration with Tealive to install our hand sanitizing stations and further enhance the safety of Malaysians. “We are looking forward to more collaboration opportunities with businesses across the country, and hope that our combined efforts are able to support the Ministry of Health Malaysia during this pandemic. The Lifebuoy vision of achieving a more hygienic, healthier, and ultimately more vital community is now more important than ever,” she added.

Handwashing with soap is the first step to ensuring good hand hygiene. However, using hand sanitizers where soap and water are not available remains as one of the most effective ways to help prevent the spread of the COVID-19 virus, as recommended by medical authorities around the globe.


Source: Malaysian Business