ICONIC lifestyle tea brand Tealive has officially opened its 600th store at Gelang Patah, Johor, well on its way to reach a total of 1,000 outlets in the country within the period of three years.
“We plan to open 130 to 150 outlets a year, mainly in Johor, East Coast and Sabah and Sarawak and we’ll have 1,000 stores within three years,” said Tealive brand owner Loob Holdings founder and CEO Bryan Loo at a virtual launch of the 600th store celebrations.
Boasting of strong brand loyalty and continued focus on customer convenience and digital strategy, the brand will be celebrating the milestone with numerous promotions for its supporting customers.
During the virtual launch, Loo mentioned that he plans to continue to focus on digitalising the business and prioritising customer convenience via various cashless and contactless ordering channels.
“When the pandemic hit, we transformed ourselves quickly to launch our own bubble tea online e-commerce platform and was the first to market the DIY bubble tea kit. We later won Gold for the Asia e-Commerce Awards and silver for the Marketing Excellence Awards but this was actually a bonus.
“We did it for our Tealive consumers who were stuck at home during the first lockdown with time on their hands and missing their favourite drink,” he added. As of today, Tealive now has 10 drive-through outlets and over 100 drive-in shops where customers can order ahead and park at dedicated bays for the drinks to be served to them in their cars.
At the store-level, convenience also extended to the current Tealive 3.0 format featuring a dedicated bakery corner, Tealive Eats, and self-order standees at the entrance where customers could order and pay online before going in to pick up their orders. To celebrate this 600th store milestone, Tealive is offering 60 free drinks a day for six days from May 20 at the Taman Nusantara store in Gelang Patah, Johor. Nation-wide, Tealive customers get to win Oxwhite x Tealive Limited Edition tote bags and cash vouchers when they buy drinks from May 20 to May 25.
Source: Focus Malaysia