The LOOB Family

Bryan Loo


“LOOB is what it is today thanks to my fellow LOOBies. We take on challenges with determination in our eyes and passion in our hearts. Together, we bring out the tea in team.”

As LOOB’s chief mastermind, Bryan Loo is the very definition of ‘looking outside the box’. No idea is too crazy for Bryan. It’s no surprise that his life motto is “think big, start small, scale fast.”

Chee Leng Loo


“At LOOB, we believe in running an honest business, and upholding integrity and transparency wherever we go. That is how respect is earned.”

With over 10 years of experience in the corporate world, Chee Leng is the numbers guru who helped turn Bryan’s dream into a reality. She continues to inject newness into the world of F&B.

Bryan Yeow

International Business Development Director

"When we first started, our mission was to grow our brand within Malaysia. Fast-forward to the present and we are now starting to expand beyond our country. As someone from humble beginnings, I am proud to be a part of this team."

With 7 years of experience in the retail segment, Bryan is the go-to-guy whenever someone in the team needs advice. His outgoing personality and boundless energy propels LOOB’s vision to the next level.

The Ultimate Dream Team

Greatness doesn’t come solo. We run on good vibes, staff empowerment and awesome relationships!

Head Restaurant Ninjas

Malcolm Goh (Head Chef) & Ryan Yeoh (GM, Full Service Restaurants)

Operations Overlords

Tan Boon Keng (Franchise Manager), Ivy Chien (VP, Operations Excellence), Lim Li Zhi (Operations Director)

Operations Overlords

Davin Shin (Operations Director, llaollao), Lee Peck Han (GM, Soda Express), Wong Kok Yee (Operations Director, Japanese brands)

Management Maestros (Shared Services)

Daisy Chan (Group Supply Chain Manager), Dr. Henry Yeoh (VP, People & Culture), Carmen Tan (Group PR Manager), Shamaine Lee (Group Finance Manager)

Management Maestros (Shared Services)

Jessica Lee (Group Marketing Manager), Bryan Wong (Group Business Development Manager), Howard Woon (Group IT Manager), Jeremy Tai (Group Art Director), Ho Ying Shi (International Markets Development Manager)